![]() Free stories, available worldwide, but accessible via web - not necessarily a strong driver for app downloads. Audible started offering Audible Stories on March 19th.In this case, both companies responded to the Covid-19 by opening up more content for free, but only Kindle's offering was structured in a way that drove more downloads: One factor which contributed to their divergence was how they promote themselves. Again, we’re seeing Kindle maintain a steady stream of downloads at an average of 20k downloads per day - holding tight to their new levels. However, if you look closely you'll see similar behaviors reflected here.īoth apps spiked in mid-March and even though Audible managed to stay on top, downloads soon pulled back near pre-pandemic levels. ![]() Audible led in downloads for more than a year, even through the onset of the pandemic. Is Audible in the US Telling a Different Story? ![]()
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